My clients are always on the look-out for new prospects. One very effective way to reach—and engage—those prospects is by regularly posting blogs that provide helpful information, insights, and links back to the company posting them. Here are just a few of the clients I write blogs for on a regular basis.
TMR Direct is a direct mail marketing services company with a 40+ year history as an industry leader. They regularly engage clients and prospects with posts about how to use direct mail effectively and how to integrate it with other marketing efforts. Click here to see some examples.
Builder Funnel specializes in Inbound Marketing for custom homebuilders and remodelers across the United States. We regularly post insights into how these companies can use their website presence to generate more leads—including Case Studies that show the effectiveness of the Inbound approach. Click here for samples.
Boyer Custom Homes
Boyer Custom homes is a custom homebuilding in the Texas Hill Country that specializes in high-end, custom homes (in the $4M to $5M range). They use their blogs to regularly talk to a very specific group of prospects about the unique challanges (and benefits) of building a custom home. Click here to read some of the blogs.
Laurence Smith Window and Door
Laurence Smith is a Michigan distributor for Marvin Windows and consistently reaches out to homeowners in the Bloomfield Hills, Michgan area with information, ideas, and tips about high-end windows for their new homes or replacement windows for existing homes. Read some of the posts by clicking here.
All Seasons Heating & Air Conditioning
All Seasons is a local HVAC company that has been in business for 25 years. They work with both residential and commercial clients to provide all of their heating, venting, and air conditioning needs. They needed a new website that captured their character, sense of commitment to the community, and dedication to excellence and service. I helped them lay out their plan and wrote copy for the site. Click here to see how it looks!